Everyday professional persuaders use emotion to sell their sh!t. Unfortunately, the emotion they’re using is yours.
You stopped buying a favorite brand and have no idea why or when. Your frustration with your phone peaks just as the new model becomes available. A once-loved outfit is suddenly so out of style it’s embarrassing.
How you vote. Where you shop. What you buy. These decisions are all influenced at a subconscious level by emotional manipulators, the lions in the grass. Like me.