You’re being manipulated.

Bill Morrison Lions In The Grass BookEveryday professional persuaders use emotion to sell their sh!t. Unfortunately, the emotion they’re using is yours.

You stopped buying a favorite brand and have no idea why or when. Your frustration with your phone peaks just as the new model becomes available. A once-loved outfit is suddenly so out of style it’s embarrassing.

How you vote. Where you shop. What you buy. These decisions are all influenced at a subconscious level by emotional manipulators, the lions in the grass. Like me.

You’re being
manipulated.

Everyday professional persuaders use emotion to sell their sh!t. Unfortunately, the emotion they’re using is yours.

You stopped buying a favorite brand and have no idea why or when. Your frustration with your phone peaks just as the new model becomes available. A once-loved outfit is suddenly so out of style it’s embarrassing.

How you vote. Where you shop. What you buy. These decisions are all influenced at a subconscious level by emotional manipulators, the lions in the grass. Like me.