About Me

Hi, I’m Bill Morrison. Thanks for visiting.

I am a writer and an “emotional positioning consultant.” That title is an inadequate description of a 25-year obsession with uncovering and applying the influences that impact human motivation and decisions.

In my blogs, keynote speaking and book, I share insights from inside the field of emotional persuasion in commercial and political behaviorism.

I hope my musings and reflections help turn your soft skills into practical action – to be more effective in your life, relationships and business, by understanding:

  • the hidden tactics marketers use to influence which brand we reach for,
  • how to be more persuasive in their presentations, and…
  • how to just get their kids to eat their damn veggies!

Hi, I’m Bill Morrison. Thanks for visiting.

I am a writer and an “emotional positioning consultant.” That title is an inadequate description of a 25-year obsession with uncovering and applying the influences that impact human motivation and decisions.

In my blogs, keynote speaking and book, I share insights from inside the field of emotional persuasion in commercial and political behaviorism.

I hope my musings and reflections help turn your soft skills into practical action – to be more effective in your life, relationships and business, by understanding:

  • the hidden tactics marketers use to influence which brand we reach for,
  • how to be more persuasive in their presentations, and…
  • how to just get their kids to eat their damn veggies!

My Personal Journey

“Pay no attention to the man behind the curtain.”

If you recall the land of Oz, after scaring the hell out of Dorothy and her crew, the wizard shared some valuable and earnest advice on self-improvement.

I can relate. My company, Newterra, positions our clients to emotionally connect their audiences with their offerings. Yet I also teach how to avoid emotional manipulation, and how to turn your evolutionary soft persuasion skills into action.

It is an inspirational and dangerous dichotomy. But in the end, my aim is to equip people to avoid mass manipulation and become emotional revolutionaries—to individually and collectively influence others in a positive way.

My Personal Journey

“Pay no attention to the man behind the curtain.”

If you recall the land of Oz, after scaring the hell out of Dorothy and her crew, the wizard shared some valuable and earnest advice on self-improvement.

I can relate. My company, Newterra, positions our clients to emotionally connect their audiences with their offerings. Yet I also teach how to avoid emotional manipulation, and how to turn your evolutionary soft persuasion skills into action.

It is an inspirational and dangerous dichotomy. But in the end, my aim is to equip people to avoid mass manipulation and become emotional revolutionaries—to individually and collectively influence others in a positive way.

The Truth Will Piss You Off

Bill Morrison Lions In The Grass Book
BUY NOW

Lions in the Grass isn’t just about how professional persuaders use tactics based on evolution to access and weaponize our emotions—although this is explored in detail. It is also about what influences our decisions, choices and behavior, every single day.

Marketing insider Bill Morrison reveals why humans are so easy to control in crowds and on social media, how an object’s value has little to do with quality or price and what attracts us to brands, consumerism and candidates. It explains why a once-loved purchase becomes dysfunctional and annoying just as the new model becomes available—and how we happily buy the latest version knowing this cycle is destined to repeat.

Why does effective emotional positioning make us click “add to cart” while other marketing leaves us cold? Why do we place more emphasis on potential loss than on possible reward?

By the final page, you will have the answers to these puzzling questions and understand how easily and often professional persuaders influence our behavior while hiding their true intent—just like lions hunting in the grass. You will learn to recognize the persuader’s tactics and understand the power of emotional influence.

Most critically, you’ll know how to influence the decisions of others.

By the time you have finished the book you will understand how easily and often professional persuaders influence our behavior using emotional manipulation to hide their true intent—like Lions in the Grass.

The Truth Will Piss You Off

Bill Morrison Lions In The Grass Book
BUY NOW

Lions in the Grass isn’t just about how professional persuaders use tactics based on evolution to access and weaponize our emotions—although this is explored in detail. It is also about what influences our decisions, choices and behavior, every single day.

Marketing insider Bill Morrison reveals why humans are so easy to control in crowds and on social media, how an object’s value has little to do with quality or price and what attracts us to brands, consumerism and candidates. It explains why a once-loved purchase becomes dysfunctional and annoying just as the new model becomes available—and how we happily buy the latest version knowing this cycle is destined to repeat.

Why does effective emotional positioning make us click “add to cart” while other marketing leaves us cold? Why do we place more emphasis on potential loss than on possible reward?

By the final page, you will have the answers to these puzzling questions and understand how easily and often professional persuaders influence our behavior while hiding their true intent—just like lions hunting in the grass. You will learn to recognize the persuader’s tactics and understand the power of emotional influence.

Most critically, you’ll know how to influence the decisions of others.

By the time you have finished the book you will understand how easily and often professional persuaders influence our behavior using emotional manipulation to hide their true intent—like Lions in the Grass.

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