Bill Morrison’s Blog
From the “art of influence”, to “spotting and avoiding mass manipulation”, I write about things that feel worthy of sharing.
Every business has the same need: To persuade more people to want their product, instead of the competitions'. As an emotional positioning consultant, I help companies make [...]
What Persuaders Know That You Don’t and Why it Will Change Marketing Forever “Let’s not forget that the little emotions are the great captains of our [...]
How Trump lost 2020 elections? ‘Master manipulator’ got it wrong by failing to balance ‘fear with reward’
How Trump lost 2020 elections? 'Master manipulator' got it wrong by failing to balance 'fear with reward' Author and emotional positioning consultant Bill Morrison believes Trump's [...]
Emotional Persuasion: More Dangerous Than You Know We all use emotion to persuade. We smile to establish trust, signal friendship with compliments (“Great outfit!”) and [...]