Blog2021-02-01T22:51:20+00:00

Bill Morrison’s Blog

From the “art of influence”, to “spotting and avoiding mass manipulation”, I write about things that feel worthy of sharing.

How Trump lost 2020 elections? ‘Master manipulator’ got it wrong by failing to balance ‘fear with reward’

How Trump lost 2020 elections? 'Master manipulator' got it wrong by failing to balance 'fear with reward' Author and emotional positioning consultant Bill Morrison believes Trump's [...]

Persuasion

Emotional Persuasion: More Dangerous Than You Know We all use emotion to persuade. We smile to establish trust, signal friendship with compliments (“Great outfit!”) and [...]

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