Bill Morrison is a writer and consultant in the field of emotional positioning and consumer behaviorism. He has spent the last 25 years uncovering the elements of emotional influence and persuasion that impact human motivation. He consults with corporations, brands and individuals on how to emotionally connect the audience with their offerings.
In his first book, Lions in the Grass, Bill explains how professional persuaders use subconscious patterns and techniques to influence our decisions. He describes how to identify these tactics and avoid manipulation. Bill also explains how to be an emotional revolutionary and use our natural persuasive abilities to impact others in a positive way.